In today’s digital world, social media isn’t just for sharing photos and updates—it’s a powerful tool for connecting with potential customers. This vast audience makes social media a critical channel for reaching potential customers. One way to maximize social media’s potential is by integrating online forms directly into your posts and ads. This approach not only increases engagement but also turns casual visitors into potential leads.
Here’s how you can do it, why it matters, and how PlatoForms can make it even easier.
In this blog, we’ll explore:
Why should you integrate forms with social media?
Reach more people
As of 2023, over 4.9 billion people are active on social media, representing more than 60% of the global population. Social media platforms like Facebook, Instagram, and LinkedIn have millions of users. By embedding fillable forms directly into your social media content, you can reach a much wider audience and make it easy for them to connect with you. PlatoForms simplifies this by allowing you to embed your online forms on any webpage using just the published form’s URL.
Read more: Embed Forms With a Simple Copy-Paste URL
Capture leads
Embedded forms in social media ads (such as Facebook Lead Ads) can reduce the drop-off rate by up to 30%, as users don’t have to leave the platform to provide their details. When you integrate forms into social media, people can fill them out without leaving the platform. PlatoForms enhances this experience by offering mobile-optimized forms, ensuring a smooth experience on any device, which is crucial for maintaining user engagement.
Boost engagement
On average, people spend 2 hours and 24 minutes per day on social media platforms, making it a prime space for brand interaction and lead generation. Forms embedded in social media can lead to higher engagement rates. Users are more likely to take action when it’s quick and convenient, right where they’re already spending their time. Additionally, PlatoForms’ ability to create prefilled forms ensures that users don’t have to re-enter information, further streamlining the process.
How to embed online forms in social media
Facebook Lead Ads
Facebook Lead Ads allow users to submit their information without leaving Facebook. You can create ads that include forms for things like signing up for newsletters, requesting a quote, or registering for events. Setting up Facebook Lead Ads is straightforward:
- Choose your target audience.
- Design your ad and form.
- Customize the form fields to gather the information you need.
With PlatoForms, you can easily convert a PDF to a fillable form or create fillable PDFs online that can be integrated into these ads, making your lead capture process even more efficient.
Instagram Stories with Swipe-Up Links
If your Instagram account has over 10,000 followers, you can use the Swipe-Up feature in Stories to link directly to your form. This is a great way to capture leads, especially with visually engaging content. To get started:
- Create an eye-catching Story that grabs attention.
- Use the Swipe-Up feature to direct users to your form.
- Make sure the form is mobile-friendly, as most users access Instagram on their phones.
PlatoForms also supports multi-language forms, allowing you to cater to a global audience effortlessly.
LinkedIn Sponsored Content
For B2B marketers, LinkedIn is a powerful platform. You can embed forms in LinkedIn Sponsored Content to capture professional leads. Here’s how:
- Target your Sponsored Content to the right audience.
- Include a clear call-to-action that encourages users to fill out the form.
- Keep the form short and relevant to increase completion rates.
Using PlatoForms, you can create fillable PDF forms or convert Word documents to fillable PDFs that integrate seamlessly into your LinkedIn campaigns.
Tips for maximizing engagement
1. Optimize for mobile
Most social media users are on their phones, so it’s important that your forms are easy to fill out on mobile devices. Use simple designs, large buttons, and short forms to keep users engaged. PlatoForms’ mobile optimization features ensure your forms are user-friendly on any device.
2. Offer incentives
People are more likely to fill out a form if they get something in return. Offer discounts, free resources, or exclusive content to encourage users to submit their information. For instance, you can use a prefilled form to speed up the process and make it even more attractive to potential leads.
3. Test and improve
Not every form will work perfectly the first time. Use A/B testing to try different versions of your form, and analyze the results to see what works best. This will help you continuously improve your strategy. PlatoForms’ integration with tools like Zapier, Make, and Integrately allows for seamless data flow, making it easier to analyze and improve your lead generation strategies.
Read more: Ensuring a Seamless Experience: The QA Process for Online Fillable Forms
Real-life examples
Example 1: A retail brand on Facebook
A clothing brand used Facebook Lead Ads to promote a special offer. By making it easy for users to sign up, they captured thousands of leads in just a few days. With PlatoForms, they were able to quickly convert their promotional PDFs to web forms, simplifying the process even further. This allowed the brand to gather lead information efficiently and securely.
Example 2: An influencer on Instagram
An influencer ran a series of Instagram Stories with a Swipe-Up link to a free guide. The engaging content and easy access to the form led to a big increase in sign-ups. Using PlatoForms, the influencer created fillable forms for the website that were optimized for mobile, ensuring a seamless user experience. This not only increased the number of sign-ups but also improved user satisfaction with the streamlined process.
Example 3: A B2B company on LinkedIn
A software company used LinkedIn Sponsored Content to reach professionals in their industry. By embedding a short form, they generated high-quality leads that were ready for follow-up. They leveraged PlatoForms’ HIPAA-compliant online forms to ensure that all collected data was secure and compliant with industry regulations. This integration helped the company build trust with their audience while efficiently gathering essential lead information.
Conclusion
Integrating online forms with social media is a simple and effective way to increase engagement and capture more leads. By embedding forms directly into your social media posts and ads, you make it easier for your audience to connect with you. With PlatoForms, you can take this a step further by utilizing features like mobile optimization, multi-language support, and prefilled forms, all while ensuring your forms are HIPAA compliant. Start experimenting with these strategies today, and watch your engagement rates soar!
